Lumen Wellness

01 — Overview

Lumen Wellness sells clean skincare direct to consumers. Their old theme was slow on mobile and hard to update, which hurt both sales and the marketing team's speed.

02 — Challenge

Pages took over six seconds to load on 4G, product bundles were managed by hand and every campaign page needed a developer.

03 — Solution

We designed a brand-led storefront on a headless commerce stack with a visual page builder, automatic bundle pricing and a quiz that recommends a routine for each shopper.

04 — Outcome

Mobile pages now load in 1.4 seconds, conversion rose 38% in the first quarter and the marketing team launches campaigns on its own, three times faster than before.

1. 01Discovery & AuditWeek 1Analytics review, customer interviews and a performance audit of the existing theme.
2. 02Brand & UX DesignWeek 2–3
3. 03Headless BuildWeek 4–6
4. 04Launch & OptimiseWeek 7–8